Developing a GTM strategy
Building GTM strategy is a key stage for any business entering a new market or launching a new product. It’s not just about marketing or sales, but about a holistic roadmap: how exactly the company will deliver its value to customers and partners, what channels it will choose, what resources it will use, and how it will measure the result. In the B2B segment, this work is especially important, because decisions about cooperation here take longer, and competition is often based not only on the product, but also on building trust and partnerships. Developing such a strategy begins with a clear understanding of the market and audience. You need to know who exactly the target customer or partner is, what problems they are trying to solve, what alternatives they are considering. This is not just dry analytics, but a deep dive into the needs of the industry. Then a value proposition is formed — a clear answer to the question: why choose this particular product or company. The next ste...
